• 79 000 visitors in total
• 35 000 Cape Argus Pick n Pay Cycle Tour of which over 10 000 were female
• 68% of visitors are from outside the
  Western Cape.
• Buyers expo – exhibitors record strong sales
• National coverage

Our Supporters

The Cycle Tour offers a wonderful opportunity to all and sundry to re-focus on their health and lifestyle, and part of getting “fit for life” is about getting physically, physiologically and psychologically fit too.

Diet always has and always will play a big role in health, and even more so in stress – with disease and exercise. Exercise places significant additional stress on physiological functioning, and consequently, to ensure that you are preparing correctly for a health challenge, it is important that all the markers of health risk factors are reviewed. We live longer today, and are potentially healthier too, than 50 years ago because, inter alia, of our ability to participate in preventative screening, and thereby effect a change in the trend, back towards optimal health.

The Medi-Clinic screening initiative undertaken around the Cycle Tour looks at some of the major risks faced by people undertaking a significant physical exercise challenge, and identifies those at statistical risk of an adverse outcome unless the risks are identified and “managed”. Medi-Clinic together with our Partners – Heart Foundation, Pathcare and ER 24 – will attempt to screen more and more cyclists with known or unknown risks to ensure that we can predict and avoid any negative outcome on race day – or any other day, for that matter.

The details of the testing exercise will appear on the cycle tour website, and we will attempt to spread the testing to different sites around the country to eliminate any prolonged waiting at the Cape Argus Lifecycle Expo. We urge all those cyclists who do not know what their cholesterol status is, or their blood pressure or sugar levels are, to have these markers checked before they challenge any strenuous physical challenge, like the Cycle Tour.

What’s more there is no cost involved for the service offered.

Dr. Basil Bonner
Specialist Emergency Physician
Manager : Special Medical Projects, Corporate Events

The Cape Argus/Pick n Pay Cycle Tour generates a huge boost to the Western Cape economy. An independent economic impact survey performed in 2003, found that the event is responsible for a R310 million injection to the Western Cape.

Tourism benefits hugely and over the last few years a dedicated tourism exhibition has grown into a large event. With more than 60% of the entrants to the Cycle Tour being from outside the Western Cape, benefits to exhibitors often manifests itself in holiday visits with the family at a later date.

Cycle Tour entrants also form part of an economically active group of people who enjoy travel, the outdoors and can afford regular breaks.

The Tourism Expo has grown from humble beginnings to a significant exhibitors which showcases holidays in the region as well destinations further afield.