• 79 000 visitors in total
• 36 000 Cape Argus/Pick n Pay Cycle Tour of which over 10 000 were female
  
• Sixty eight percent of visitors are from outside the Western Cape
  
• Buyers expo - exhibitors record strong sales
• National coverage

Our Supporters

The Cycle Tour offers a wonderful opportunity to all and sundry to re focus on their health and lifestyle, and part of getting “fit for life” is about getting physically, physiologically and psychologically fit too.

Diet always has and always will play a big role in health, and even more so in stress – with disease and exercise. Exercise places significant additional stress on physiological functioning, and consequently, to ensure that you are preparing correctly for a health challenge, it is important that all the markers of health risk factors are reviewed. We live longer today, and are potentially healthier too, than 50 years ago because, inter alia, of our ability to participate in preventative screening, and thereby effect a change in the trend, back towards optimal health.

The Medi-Clinic screening initiative undertaken around the Cycle Tour looks at some of the major risks faced by people undertaking a significant physical exercise challenge, and identifies those at statistical risk of an adverse outcome unless the risks are identified and “managed”. Medi-Clinic together with our Partners – Heart Foundation, Pathcare and ER 24 – will attempt to screen more and more cyclists with known or unknown risks to ensure that we can predict and avoid any negative outcome on race day – or any other day, for that matter.

The details of the testing exercise will appear on the cycle tour website, and we will attempt to spread the testing to different sites around the country to eliminate any prolonged waiting at the Cape Argus Lifecycle Expo. We urge all those cyclists who do not know what their cholesterol status is, or their blood pressure or sugar levels are, to have these markers checked before they challenge any strenuous physical challenge, like the Cycle Tour.

What’s more there is no cost involved for the service offered.

Dr. Basil Bonner
Specialist Emergency Physician
Manager : Special Medical Projects, Corporate Events

Aimed at the participants of Cape Argus Pick ‘n Pay Cycle Tour, the ‘Goodie Bag’ provides an ideal vehicle for low-cost sampling directly into the hands of a captive and highly targeted market segment. Goodie Bags are a highlight of the participant’s registration and events are often measured by it.

Sponsors are also supplied with feedback on the recipient’s perceived value of the samples post-event by Monica Childs Marketing, giving some measurability to the exercise.

Click here to visit the Monica Childs website

CLICK HERE TO DOWNLOAD THE OFFICIAL CYCLE TOUR RATE CARD - 1.5Mb

2010, and the Cape Town and Western Cape tourism table will be laid for the city and province’s expected FIFA World Cup™ visitors – a picture of colour, style, people, celebration and a catching vibe.

Next year’s Pick n Pay Cape Argus Cycle Tour participants and Expo visitors will already be able to sample from this table as they visit the destination for one of the most spectacular – literally! – cycle races in the world.

Cape Town and the Western Cape is proud to once again be your host destination. It is here where you can combine out-of-this-world outdoor action with awesome natural scenery, the finest food and even finer wine, endless ways to relax, and well basically, living the good life.

We invite you to visit, experience, explore and tell others how you can go beyond the 90 minutes of the football game during and beyond the 2010 FIFA World Cup™. Come and see, hear, feel, smell and taste as much of Cape Town and the Western Cape as you can before, between and after matches.

This you can do by exploring one or more of these funky themed travel itineraries: Score an Adrenaline Hat Trick!; Cheer a Killer Pass On and Off the Field; When your Craving Demands more than a Burger; Take in a bit of Cape Culture as your Team goes for Glory; When the Sound of the Vuvuzela Starts Getting to You; and, Living it up when the Final Whistle Blows.

For more information visit www.tourismcapetown.co.za – ‘kick’ on “Beyond the 90 Minutes”.