• 78 000 visitors in total
• 35 000 Cape Argus Pick n Pay Cycle Tour of which over 10 000 were female
• 68% of visitors are from outside the
  Western Cape.
• Buyers expo – exhibitors record strong sales
• National coverage

Our Supporters

As the official medical partner to the Cape Argus Pick n Pay Cycle Tour, Mediclinic Southern Africa plays an integral part in planning the event.

Apart from dealing with the incidence and injuries on the day, the team’s deliberate focus is on being preventative. Hence they were instrumental in introducing a pre-screening service at the Cape Argus Lifecycle Expo ahead of the Cycle Tour.

Cyclists who are at risk with pre-existing medical conditions, on chronic medication or have recurring injuries are invited to visit the Mediclinic Medical Village for complementary blood glucose, blood pressure and cholesterol level checks. There are also doctors and dieticians on hand to offer related advice.  In addition, all the participants’ health details are loaded onto Mediclinic’s unique electronic patient tracking system, which provides the medical staff with instant access to their information at any point along the route, simply by entering their race number into the system.

On the day, Mediclinic’s manages the 25 doctors, 80 nurses, 250 physiotherapists, 120 first aiders, 120 disaster management volunteers and 106 emergency vehicles, including ambulances, motor bikes and helicopters on duty.

Cape Town Tourism is the City of Cape Town's Official Regional Tourism Organisation, responsible for destination marketing, visitor and industry services. Cape Town is proud to be the host city of the Cape Argus Pick ‘n Pay Cycle Tour; the world’s largest individually timed cycle race and long standing showcase of Cape Town’s ability to host major international sporting events.

The Cape Argus Pick n Pay Cycle Tour provides a significant economic injection for the Western Cape economy with more than 60% of entrants to the Cycle Tour being from outside the Western Cape. A key element of Cape Town Tourism’s domestic strategy is to leverage events as part of our national marketing campaign and to use existing events like the Cape Argus to stimulate domestic tourism arrivals.

The Cape Argus Lifecycle Expo has gone from strength-to-strength since its launch as a health and fitness exhibition and now boasts a tourism expo, showcasing experiences in Cape Town and the Western Cape to an economically active group of people who enjoy travel, the outdoors and consumer regular holidays.

Visit Cape Town Tourism’s comprehensive website www.capetown.travel to explore Cape Town.